Dub.co
Tool Snapshot
Company: Dub.co
Categories:
- Link Management
- AI-Powered Analytics
- Market Attribution
Best For:
- Marketing teams
- Content creators
- Affiliate managers
- SaaS businesses
Platform: Web
Brief Overview
Dub.co is an open-source link management platform designed for modern marketing teams. It enables users to create branded short links, track performance through advanced analytics, and manage affiliate programs. With AI-powered features like auto-generated link slugs, custom previews, and natural language analytics queries, Dub.co aims to connect link attribution and campaign tracking workflows
Plans & Pricing
| Plan | Price | Key Features |
|---|---|---|
| Pro | $30/month | 50K tracked clicks/month 1K new links/month 1-year analytics retention Advanced link features Free .link domain Link folders Deep links |
| Business | $90/month | 250K tracked clicks/month 10K new links/month 3-year analytics retention $25K tracked sales/month 7% payout fees Dub Partners A/B testing (beta) Customer insights Event webhooks + Everything in Pro |
| Advanced | $300/month | 1M tracked clicks/month 50K new links/month 5-year analytics retention $100K tracked sales/month 5% payout fees White-labeling support Branded email domains Priority Slack support + Everything in Business |
Key Features
AI-Powered Link Management
- Automatically generates optimized slugs and titles
Advanced Analytics
- Real-time tracking with natural language query support
Custom Link Previews
- Fully editable previews for social media optimization
Conversion Tracking
- Connects link clicks to sales or signups for ROI insights
Team Collaboration
- Supports multi-user access with role controls
Custom Domains and Branding
- Use branded short domains and custom QR codes
API and Integrations
- Offers REST API, SDKs, and integration with external tools
Use Cases
Marketing Campaigns
- Track performance of links in emails, ads, and social posts
Affiliate and Referral Programs
- Manage affiliate links and view performance reports
Content Creation
- Shorten and brand links for video or blog content
Product Launches
- Use short links for rollout promotions and test messaging
Event Promotions
- Distribute and track QR code usage for event traffic
Additional Notes
| What Stands Out? | Things to Consider |
|---|---|
| Open-source platform with active community | Interface may be complex for first-time users |
| Customizable previews improve engagement | Requires technical setup for custom domain integration, which may not suit non-technical users |
| Natural language analytics is unique | No free trial for paid plans |
General Summary
Dub.co offers a strong and open-source solution for link management, tailored to marketers and affiliate managers seeking better attribution and performance insights. Its AI features, real-time analytics, and customization options give it a functional edge. While some capabilities are tier-dependent, it remains a valuable choice for organizations looking for scalable and intelligent link tracking.